RYAN ZERNACH

Senior AI Systems Engineer

Ryan_Zernach_2025_Senior_AI_Systems_Engineer_Remote_United_States

🌱 Founder + Full-Stack Engineer @ Georgia Hybrid Landscaping

I launched Georgia Hybrid Landscaping at 21 years old and operated it as both founder and software engineer from Oct 2015 to Jan 2019. I architected and built the company's customer-facing and internal web systems: migrating legacy PHP websites to React, turning sales questions into structured intake flows, handling image and video uploads, generating pricing proposals, wiring payment workflows, automating email operations, and instrumenting the funnel from ad click to closed job. While the business processed $500,000+ in gross sales within three years, I used software to make a field-service company more measurable, repeatable, and remotely operable.

Related Links
🌱 Landscape Supply App
🎄 Customized Christmas Lights
🌱 Founder + Full-Stack Engineer @ Georgia Hybrid Landscaping

Summary

From Oct 2015 to Jan 2019, I ran Georgia Hybrid Landscaping and the instaSod.com brand while serving as the full-stack engineer behind the business. This was not just brochure-site work. I rebuilt legacy PHP surfaces in React and treated the website as an operating system for the company: customer intake, media uploads, service questionnaires, proposal generation, payment collection, analytics, outbound email automation, and admin visibility. The business processed more than $500,000 in gross sales within three years, and a meaningful part of that scale came from the software stack I designed around a messy real-world service workflow.

Tech Stack, Team, and Timeline

Engineering Challenges and Solutions

Website & Instagram Links

React Was Part Of The Business

React was not portfolio decoration here. I used the migration to replace static brochure pages with a system for structured lead capture, quote inputs, proposal delivery, payment collection, campaign execution, and operational visibility.

Key Details

Before shifting fully into product engineering and AI, I used a local service business as a real production environment. Georgia Hybrid Landscaping forced me to solve the same problems good software teams solve: modernize legacy surfaces, model messy inputs, reduce operational handoffs, instrument the funnel, and keep systems reliable while revenue was flowing. I was running the company, but I was also acting as the engineer responsible for the software layer that sales, marketing, and admin operations depended on.

Engineering Constraints Of A Field-Service Business

Core Systems I Built

What The Company Did

Team Definition of "HYBRID"

What Running It Taught Me

Georgia Hybrid Landscaping was my first real production environment with customers, revenue pressure, and operational ambiguity. Building it from age 21 taught me how to translate messy real-world workflows into software: define the right inputs, reduce manual handoffs, keep revenue paths observable, and ship improvements without breaking lead flow. Running a business that crossed $500,000 in gross sales over three years meant every frontend or automation decision had consequences. That experience is a big reason I still approach software like an operator. The React migration, intake architecture, payment workflows, campaign tooling, and observability loops were not toy projects; they were systems attached to cash flow and customer trust. It is one of the clearest early examples of me acting as the engineer inside the business, not just the owner of it.